“Previously, I’ve developed a number of custom designer wedding dresses for special friends [like jewelry designer Pamela Love] who I felt confident I possibly could make feel beautiful on such an important day,” explains designer Mara Hoffman. “Eventually, I made the decision I want to to complete exactly the same thing for my customers, too.” Understanding that’s how Hoffman, who’s known for her colorful bathing suits and flirty summer dresses, started designing a bridal collection. Having said that, “My bride probably isn’t someone that will spend a year . 5 planning what she’s gonna wear,” says Hoffman, who designed her own eggshell white charmeuse wedding dresses with friend, Richard Ruiz, and beaded it in the days leading up to the ceremony. “I imagine her running on Tulum, for the desert, or having a wedding within a canopy.” Quite simply, like Hoffman, she’s a complimentary spirit, helping to make the launch on this collection well-timed the way it seems everyone from Adore to designer Asia Baker to Tatiana Santo Domingo has embraced the boho bride aesthetic (think floral hair wreaths, loose wavy tresses, along with a natural face). Love, who came across web site on her behalf dress acquire the best from the racks at Hoffman’s studio for something to put on with an event, says the finished product “was one of the most special womens evening dresses. I do think Mara’s line is really for just a flower child who wants to run barefoot from the grass after she says her vows.”
